Why The Calty Design Studio Means No More Boring Toyotas
Why The Calty Design Studio Means No More Boring Toyotas

Why The Calty Design Studio Means No More Boring Toyotas


Toyota Calty Design will, at the very least, ring a bell in most car people's heads. For the last 45 years, Toyota's US-based design studio - now studios - have been sending cars to show stages and millions of driveways all over the world.

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Calty's strike rate for memorable designs is right up there with Italian design houses, including numerous Celicas, the FJ Cruiser, Lexus LC500, the less-dull Corollas and more recently, the striking new Camry.

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Now, the new Camry may not be the world's prettiest sedan, but it isn't the car it used to be - it was so middle-of-the-road as to be invisible. There's a good reason for that - Akio Toyoda \"whose name is on the building\" as Calty interiors designer William Chergowsky told me, declared \"no more boring cars.\"

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  • \n \"Toyota Toyota Catly Design | body gallery | Peter Anderson
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  • \n \"Toyota Toyota Catly Design | body gallery | Peter Anderson
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  • \n \"Toyota Toyota Catly Design | body gallery | Peter Anderson
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  • \n \"Toyota Toyota Catly Design | body gallery | Peter Anderson
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  • \n \"Toyota Toyota Catly Design | body gallery | Peter Anderson
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  • \n \"Toyota Toyota Catly Design | body gallery | Peter Anderson
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  • \n \"Toyota Toyota Catly Design | body gallery | Peter Anderson
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  • \n \"Toyota Toyota Catly Design | body gallery | Peter Anderson
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  • \n \"Toyota Toyota Catly Design | body gallery | Peter Anderson
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  • \n \"Toyota Toyota Catly Design | body gallery | Peter Anderson
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  • \n \"Toyota Toyota Catly Design | body gallery | Peter Anderson
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With the recent reveal of the new Corolla still fresh and the Camry less than a year on our roads, Calty's Kevin Hunter and William Chergowsky hit the road to Sydney - along with a team of Calty up-and-comers and Toyota Australia's Nick Hogios - to give us an insight to Toyota's new direction and just how a car goes from pen to pavement.

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After reminding myself of my crushing failures in art class during my high school years, I sat down with William Chergowsky, in front of my shameful efforts, to talk about life at Calty, what \"no more boring cars\" actually means, and how log the pen-to-pavement process takes.

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